PM

Senior Product Manager · 8+ years

Building products that actually ship.

I help industrial and B2B companies turn messy operational complexity — ERP integrations, supplier feeds, catalog chaos — into clean, measurable product experiences.

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€3.2M
Revenue generated across 4 product lines over 3 years
8+
Years building B2B platforms in automotive & industrial
50%
Reduction in import errors via validation & quality gates
100K
SKUs/day processed — down from 40 min to 2-3 min per file

About me

Data-driven PM with a bias for delivery

I'm Artem Anisimov, a Senior Product Manager based in Novi Sad, Serbia. I specialize in integration-heavy B2B platforms — the kind where the real challenge isn't the UI, it's making ERP systems, supplier APIs, and 75,000-SKU catalogs work together reliably.

My approach combines systems thinking with outcome focus. I don't just ship features — I track KPIs, set up monitoring, and iterate until the numbers move. Whether that's conversion rate, import reliability, or cost per operation.

Before moving into product, I spent years in B2B sales at Bosch, Cummins, and Hyundai — which means I understand what customers actually need, not just what they say they need.

  • ◆ Translate operational complexity into clear, shippable requirements
  • ◆ Own the roadmap end-to-end: discovery → business case → delivery
  • ◆ Lead cross-functional teams (3 direct / 30 indirect reports)
  • ◆ Measure everything — funnels, reliability, cost reduction
Artem Anisimov

Product domains

B2B platforms ERP integrations Data ingestion Supplier feeds Catalog management E-commerce Marketplace enablement Workflow automation

Certifications

Google Project Management Agile with Atlassian Jira Lean Management Fundamentals AI for Mechanical Engineers IoT & Embedded Systems Project Management — Yandex

Case studies

Selected work

Integration ERP Data quality

Supplier price-list ingestion at scale

Built a multi-format ingestion pipeline (XLS/XLSX/CSV/TXT) for 8–20 vendors into ERP, syncing stock and pricing to a B2B e-commerce platform. Added validation rules, monitoring, and quality gates. Reduced update cycle from days to hours and slashed import errors by 50%.

My role: Discovery → requirements → delivery ownership. Defined vendor formats, built validation specs, ran stakeholder alignment with ops and dev.

Discuss this project →
50%
reduction in import errors
2–3 min
per file (was 40 min)
100K
SKUs processed/day
E-commerce Growth Catalog

B2B platform from €0 to €400K in 3 months

Designed and launched a B2B e-commerce platform from scratch — 75,000-SKU catalog, structured content process, and funnel optimization. Scaled to €400K revenue in 3 months with 40K MAU and a 20% conversion rate.

My role: Full ownership from IA and content ops design to KPI setup. Ran weekly funnel reviews and iterated on conversion levers.

Discuss this project →
€400K
revenue in 3 months
20%
funnel conversion
40K
monthly active users
Automation Marketplace Ops tooling

Marketplace photo intake with Telegram bot

Standardized the asset intake workflow for marketplace product photos using a Telegram bot + structured metadata (Google Drive/Sheets). Covered 50,000 SKUs and reduced manual effort by ~65–70%, freeing up ops capacity for higher-value work.

My role: Identified ops bottleneck, designed the intake flow, specified bot behavior and metadata schema, measured output quality.

Discuss this project →
65%
reduction in manual work
50K
SKUs covered

Experience

Where I've worked

Senior Product Manager
Oct 2021 – Present
SET Automotive — Industrial machinery distributor (~€15M turnover) · Novi Sad, Serbia (Remote)
  • Owned platform roadmap across ERP, supplier integrations, catalog, pricing, and e-commerce
  • Built multi-vendor price list ingestion (8–20 vendors) with validation gates; cut import errors by 50%
  • Scaled B2B e-commerce from €0 to €400K revenue in 3 months (75K SKUs, 20% conversion)
  • Launched 4 product lines end-to-end — €3.2M revenue / €1.1M profit over 3 years
  • Led cross-functional teams (3 direct + 30 indirect); implemented KPI dashboards driving 25% productivity uplift
Senior Product Manager
Dec 2017 – Mar 2021
Tradicia-K LLC — Industrial machinery manufacturer (~€60M turnover) · Moscow, Russia
  • Owned product roadmaps for 3 categories (~3,000 catalog items); ran KPI-based backlog iterations
  • Redesigned online buying journey (IA, filters, SEO); grew traffic to 10K monthly users, doubled conversion to ~20%
  • Built regional dealer network from zero to 15 partners; grew product-line sales by 60% in one year
Key Account Manager
Dec 2013 – Oct 2017
Cummins Power Systems · Moscow, Russia
  • Managed $2M+ strategic accounts across B2B clients; built annual sales plans and delivered enablement programs
  • Grew account sales 250% over 2 years through structured account planning and relationship management
Senior Sales Manager
Feb 2010 – Dec 2013
Bosch Automotive Aftermarket · Moscow, Russia
  • Grew B2B and B2C spare parts sales across regional accounts
  • Supported e-commerce and digital sales channels; contributed to early digital distribution initiatives

Skills & tools

How I work

Product management

Roadmapping OKR / KPI Backlog management Requirements engineering Systems thinking Stakeholder management Agile / Scrum / Kanban Discovery & framing

Technical domains

ERP integrations API / supplier feeds ETL / data ingestion Catalog management Observability & metrics Quality gates Cybersecurity requirements Workflow automation

Tools

Jira Miro Figma SQL Power BI 1C / ERP Bitrix24 Google Sheets Kaiten Telegram Bots

Get in touch

Let's talk product

I'm open to senior PM roles in B2B, platform, or data-heavy product areas. If you're building something at the intersection of integrations, operations, and e-commerce — let's talk.

✉ [email protected] in linkedin.com/in/a-s-anisimov ☏ +381 62 143 4800